What types of properties are being rented the most on Airbnb?
The Riviera Maya has established itself as one of the most popular tourist destinations worldwide. Places like Tulum, Playa del Carmen, Cancun, Bacalar and Puerto Morelos not only attract millions of visitors every year, but also represent a great opportunity for real estate investment, especially in the vacation rental market.
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What types of properties are being rented the most on Airbnb in the Mexican Caribbean?
The Riviera Maya has established itself as one of the most popular tourist destinations worldwide. Places such as Tulum, Playa del Carmen, Cancun, Bacalar and Puerto Morelos not only attract millions of visitors each year, but they also represent an important great real estate investment opportunityespecially in the vacation rental market.
With the rise of platforms such as AirbnbMany investors - both domestic and foreign - are wondering: What types of properties are being rented the most on Airbnb in the Mexican Caribbean? Here we explain with current data, market trends and tips for making informed decisions.
Current trends in the Airbnb market in the Riviera Maya
According to recent data from AirDNA and Statista (2024):
The Mexican Caribbean continues to be Airbnb's second most profitable marketplace in Latin Americaonly behind Rio de Janeiro.
The average annual occupancy rate in areas such as Tulum and Playa del Carmen is located between the 60% and 75%with peaks of more than 90% in high season (December to April).
The average monthly income per active property on Airbnb in Playa del Carmen is $1,400 to $2,800 USDdepending on the type of property, its location and amenities.
Most demanded types of properties on Airbnb
1. 1- to 2-bedroom apartments in tourist zones
LocationPlaya del Carmen (Centro, Zazil-Ha, Coco Beach), Aldea Zama (Tulum), Cancun Hotel Zone or SM 3-6.
Key featuresPool, rooftop, air conditioning, fully equipped kitchen, quick access to the beach or Quinta Avenida.
ProfitabilityHigh occupancy turnover as they are ideal for couples or small groups of friends.
Investment tip: The units type lock-off allow each room to be rented separately and increase income.
2. Boutique-style studios or luxury micro-apartments
Size: Between 35 and 50 m².
Guest profile: Digital nomads, single or couple travelers looking for modern design and good location with stable WiFi.
AdvantageLow maintenance costs and high occupancy.
3. Private villas or large houses (3 to 5 bedrooms)
Premium locationTulum (Region 8, La Veleta), Playacar Phase 1 and 2, Puerto Aventuras, Bacalar in front of the lagoon.
Guest profileFamilies, large groups, small events.
Average revenue per night$400 to $1,000 USD or more, depending on luxury and location.
Important: Although they require more maintenance, they offer higher margins per night and attract a profile with greater purchasing power.
4. Sustainable or eco-chic properties
TrendSustainability: More and more travelers are valuing sustainability. Properties with solar systems, water harvesting, eco-friendly materials or green certifications are on the rise.
LocationTulum, Bacalar and areas near nature reserves.
What factors increase success on Airbnb?
Strategic location (near the beach, restaurants or tourist attractions).
Modern design and finishes with boho, jungle chic or minimalist decor.
Services such as concierge, cleaning, tours, transfers or private chefs.
Good reviews and personalized attention.
Professional photography and optimized descriptions.
Top areas to invest in with high yields on Airbnb
Zone Average occupancy Average price per night
Zama Village, Tulum | 70% | $120 - $250 USD |
Playa Centro | 75% | $90 - $180 USD |
La Veleta, Tulum | 65% | $100 - $200 USD |
Bacalar (Lagoon) | 68% | $200 - $500 USD |
Playacar Phase 2 | 72% | $150 - $400 USD |
What should you consider before investing?
Airbnb local regulationsSome municipalities have begun to regulate the operation of vacation rentals. It is essential to get advice before signing.
Property managementYou can hire a professional service or manage it yourself.
Operating expensesMaintenance, cleaning, commissions, utilities and initial furnishings.
Get advice from local experts
At iBrokers MexicoFor more than 7 years we have been helping our clients find the best investment opportunities in the Riviera Maya. With more than 80 allied developers, we guide you step by step from the selection of the property to its operation on platforms such as Airbnb or Booking.
Want to invest in a high-yield property on Airbnb?
Contact us today and receive a free personalized consultation to find the ideal property according to your budget, your objectives and the guest profile you would like to reach.
👉 Schedule a call with our experts
📧 contacto@ibrokersmexico.com
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