
Turn your property into a profitable business
Tulum has positioned itself as one of the favorite destinations for vacation rentals. Its offer of nature, gastronomy and bohemian lifestyle attracts thousands of national and international tourists all year round.
If you already own a property in Tulum or are planning to invest in one, take advantage of platforms such as Airbnb can be a smart strategy for generating steady income. However, to get the best results, simply placing an ad is not enough: the key is in maximize occupancy and optimize profitability.
Below, we share with you practical tips to achieve it.
The average guest in Tulum is looking for a unique experience. Attractive décor, quality furnishings and thoughtful details make the difference between an average accommodation and one that is overbooked.
Recommendation:
Opt for a style that combines comfort and the bohemian-chic touch characteristic of Tulum.
Be sure to include everything you need for a comfortable stay: air conditioning, fast WiFi, equipped kitchen and basic amenities.
Most travelers decide in seconds whether they will book your property or a competitor's property. Good photos can drastically increase the number of bookings.
Key Tip: Show natural lighting, highlight wide spaces and take care of cleanliness and order before the photo shoot.
An attractive title, a clear and honest description, and a reliable host profile improve your ranking in Airbnb searches.
Tips:
Highlight what makes your property unique: location, design, exclusive amenities.
Includes recommendations for nearby activities.
Keep rates and availability updated.
Don't use the same rate all year round. Tulum has very distinct high and low seasons. Adjusting prices according to demand maximizes occupancy without sacrificing revenue.
Suggestion: Use Airbnb's dynamic pricing tools or external platforms to optimize your rates in real time.
Reviews are key. A happy guest leaves a good rating, which increases the visibility of your ad.
Keys to achieve it:
Clear and fast communication.
Easy check-in (ideally with smart locks).
Impeccable cleanliness.
Welcome details, such as fresh water, coffee or local recommendations.
If you don't live in Tulum or you don't want to take care of everything, a property manager is a great investment. You will manage reservations, cleaning, maintenance and guest service, ensuring an efficient and profitable operation.
To avoid legal problems or fines, be sure to comply with municipal and tax regulations for vacation rentals.
Extra tip: Some developments, such as Lula Sanctuaryoffer models designed for vacation rentals, with management and operation included.
Success on Airbnb is not a matter of luck: it's strategy, service and attention to detail. A well-managed property can generate solid year-round income and become a high-yielding asset.
At iBrokerswe help you find projects with high profitability for vacation rentalWe provide legal advice and professional management options so that all you have to worry about is enjoying the results.
Contact us today and receive personalized advice to choose the perfect property and maximize your return.
Owning a home is a keystone of wealth... both financial affluence and emotional security.
Suze Orman