The secret behind smart real estate investment
Real estate investment, there is one factor that trumps design, amenities and even price: the location. It may seem like a self-evident truth, but in practice, many investors make decisions based on promotions, prices per square meter or passing fads... and forget the factor that truly builds long-term value.
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In this article we explain why location is key in any real estate purchase, how to identify an area with real potential and what to avoid if you want to secure your investment in the Riviera Maya.
Why does the location matter more than the property?
You can remodel a kitchen, add a pool or renovate finishes. Howeveryou will never be able to move your property from one place to another. In other wordsthe location is the only permanent factor, and in additionis the one that most influences capital gain, demand and return on investment (ROI).
For this reasoninvesting in a good area guarantees you:
In the first placeThe greater ease of renting (either vacation or long term).
AlsoThe value of the property has been growing steadily over time.
LikewiseThe better liquidity in case of resale.
In additionstability in the face of market changes.
LastlyThe company's operations, greater legal and operational security in well-located projects.
Even if your budget is limited, a good location remains keysince multiplies performance and can make a difference between a property that appreciates in value and one that remains stagnant.
What defines a good location for a good investment?
The answer is not always "being close to the beach". These are the most relevant factors to evaluate if an area is really strategic to invest in:
Connectivity
Access roads, proximity to main avenues, distance to the airport or Tren Maya stations. Pedestrian and bicycle mobility is also key, especially in areas such as Tulum or Playa del Carmen.
2. Proximity to services
Supermarkets, hospitals, schools, banks, restaurants, gyms, coworking centers and public transportation. The more integrated the property is to its urban environment, the more attractive it will be to live or rent.
3. Urban or natural environment
Is there visual or noise pollution? Is the area consolidated or abandoned? What quality of life does it offer? The environment directly influences the type of public you can attract.
4. Future infrastructure
Works such as the Nichupte Bridge in Cancunnew roads in Tulum or terminals of the Mayan Train value of the of nearby areas. Public investments are one of the most solid indicators for anticipating capital gains.
5. Proven demand
Have developments already been delivered, and is there a real tourist or housing offer? Analyzing platforms such as Airbnb, Booking or Google Maps also allows you to measure the active life of the area.
Examples of strategic locations for a good investment in the Riviera Maya
Puerto Cancun
Privileged connectivity between downtown and the hotel zone
Marina, shopping mall, golf course and premium services
High demand for vacation and luxury rentals
Consolidated and constant capital gain
Aldea Zamá (Tulum)
Planned urban development, surrounded by nature
Close to downtown and the beach
Attractive for digital nomads and international tourism
Ideal combination of sustainability, design and lifestyle
Huayacan Avenue (Cancun)
Modern and expanding residential area
Well connected to airport, schools and stores
Ideal for residential rental or family use
In constant development with new vertical projects
What if the area is under development?
Investing in emerging areas can be highly profitableprovided that there is real growth projection. In that case, search:
Fully licensed developments, visible progress and installed services
Presence of commercial brands or chains (supermarkets, banks, etc.)
Public projects announced and under construction
Natural growth of infrastructure and connectivity
Recommendations from local advisors and experienced investors
The right location: the basis of every successful investment
A property can be beautiful and economical, but if it is poorly located, its performance will be limited. On the other hand, a well-located property, even if it is more modest, is much more likely to grow in value, rent easily, and liquidate quickly if needed.
Location is not changed. The value is built.
iBrokers, the real estate agency that will guide you to your ideal investment
At iBrokers, we understand that every investment is important. That is why we offer you expert advice and an exclusive portfolio of properties in the best areas of the Riviera Maya. With our support, we guarantee security and success in your real estate projects.
Contact us today and follow us on our social networks: Facebook, Instagram and Tiktokto keep you informed about the best opportunities in the market.
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