Social Networking forecasts a sales boost in 2022
In a changing and evolving technological environment, social networks play an important role in driving real estate sales.
- DAY March 4, 2022
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The way of doing business has changed radically, initially the pandemic came to accelerate a few years the technological development forcing all types of business to have a presence in the digital world.
In this regard, specialists in the field have indicated that this year, social networks will be a driving force in the real estate sector.
"Social networks are the future of the sector, as they are the best tool for building the personal brand, which is essential for real estate professionals to make themselves known and generate connection and trust."said Alejandro Blé, Marketing Manager at Coldwell Banker Mexico.
In an interview, Alejandro Blé revealed that real estate buyers are no longer acquiring their properties through a real estate company, but from individuals. That is why it is of great importance the presence of sellers within digital channels. However, it is a plus that the sales agents have a company to support your transactions.
FACEBOOK LEADING DRIVER OF REAL ESTATE SALES ON SOCIAL NETWORKS
In social networks we found that the main players in the field would be Facebook and Instagram, although we do not rule out YouTube as it is a great channel to visually show the developments and properties offered.
In this order of ideas we find that Facebook, due to the demand for real estate products has seen the need to create this category for its Market Place, resulting in great effectiveness to publicize the properties, on the other hand, Instagram also has its own, a social network that is dedicated to "reflect" the lifestyle of people is an ideal place to show off real estate through incredible photographs and videos.
It is worth mentioning that although it is not a social network, Google (a search engine) is already possibly the main channel through which interested people find various options and make their transaction.
Emerging social networks that could take an important place in the real estate world
However, not everything is about Facebook and Instagram, there are social networks that are becoming very popular and growing their community continuously, one of them is Tik Tok, in the world there are Tiktokers specialized in each topic, it would not be strange to find a real estate seller who takes up this topic in his Tik Tok account to reach more people.
Another social network that is gaining importance is Linkedin, because thanks to the profiling of their accounts you can segment in a very powerful way to which people you want to focus your ads. Remembering that Linkedin is a social network for professionals.
They are not social networks but they are very effective
In the digital world there are also some platforms that although they are not social networks are of great help to reach the customers you are looking for, these are websites or platforms specialized in real estate.
In any case it is important not to marry only with social networks or with any real estate platform, the ideal is that your property has a presence in the largest number of digital media, because in this way it will achieve greater exposure.
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