The government of Solidaridad has launched the "Magical Christmas on Fifth Avenue" contest, an initiative that promises to highlight the creativity and talent of local entrepreneurs, while boosting the economy and increasing the influx of visitors to Playa del Carmen.
In this article, we'll tell you all about this exciting event, designed to turn Fifth Avenue into a unique visual spectacle during the holiday season. Plus, we'll explore how this event benefits both businesses and tourists.
The contest "Magical Christmas on Fifth Avenue"invites the business owners of this iconic street to participate by decorating their facades with a Christmas theme. The head of the Department of Tourism, Estefania Hernandez, emphasizes that this effort not only seeks to attract tourists, but also to position Fifth Avenue at an international level.
The competition includes the following guidelines:
Theme: Original decoration with white and gold colors.
Lighting: Warm lights only.
Use durable materials.
Respect safety and accessibility standards.
Do not damage public or private infrastructure.
The display of the set is to remain on display until January 15, 2025.
Registration:
The registration period to participate in the competition is about to end, as it will be open until December 3, 2024.
Decoration period:
Once registered, establishments will have until December 10, 2024 to complete the installation of their ornaments and decorations.
Participant evaluation:
On December 11 and 12, 2024, the judging committee will review and score the establishments' decorations.
Awards:
A special event will be held on December 13, 2024 to announce the winners and present the prizes. Participants will be officially notified of the time, date and place of the award ceremony so that they can attend and receive their prize.
With this contest, the local government is looking for more than just Christmas beauty: it is about promoting the local economy. The head of Tourism, said that the intention is to boost the economy of Playa del Carmen and the entire municipality by attracting more visitors during the vacations.
These types of events strengthen Playa del Carmen as a vibrant destination, full of unique experiences that captivate both locals and international visitors.
The contest offers attractive prizes:
First place will receive $100,000 MXN.
While 10 additional prizes of MXN $20,000 each will be awarded.
In addition to the economic incentive, participating in the "Magical Christmas on Fifth Avenue" contest also represents an invaluable promotional opportunity for businesses, as decorated facades tend to attract more customers and generate greater visibility on social networks.
Fifth Avenue, famous for its vibrant life, becomes a place where art, culture and commerce blend in perfect harmony.
The Christmas decorations not only delight tourists, but also reinforce local identity. It is a reminder of the cultural and economic value that this great avenue brings to the municipality of Solidaridad.
In addition, a spectacular artistic line-up is being organized along with charming Christmas villages, designed for families to enjoy to the fullest and make Solidaridad a unique and unforgettable destination during the holiday season.
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This contest is not just an event; it is a celebration of creativity, togetherness and Christmas spirit. This type of initiative demonstrates how the local government works together with entrepreneurs to promote Playa del Carmen as a world-class destination.
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